My journey. So far
As a child, I was always taking on the role of some character or another. I didn’t need a stage, any garden or lounge room would suffice. I would change my words, the way I spoke and the way I moved to bring my new identity to life so I could tell their story. I knew that even subtle changes in my behaviour meant my audience (OK – my mum, dad, and elderly next door neighbour) would perceive me differently. As I got older, I became a student of acting and performing arts. I was captivated by the way actors, directors, set designers, script writers – the whole production crew in fact – use the written word, vocal delivery, body language and all manner of sensory signals to tell a story. To communicate a message. To create a connection with us, their audience and strive to cause a shift in our thoughts, attitudes or behaviours.
This fascination with the way we send (and receive) information in order to build rapport with an audience, propelled me into a career as a public relations and communications consultant. I advised businesses of all shapes and sizes on how to tell their story and build their brand presence in a way that connected with their customers, employees and other key stakeholders, causing a shift in their perceptions and behaviours.
In 2010, after speaking at a national sales conference designed to inspire and engage 2,500 employees to follow his vision and direction for the company, the Managing Director I was working with thanked me, saying: “you have provided me with the necessary coaching that has not only improved my communication and presentation style and capabilities, but has given me a lasting self-confidence that will remain with me for life.”
My focus shifted from helping organisations communicate their business brand messages, to helping high-performing individuals identify and express their leadership presence. I uncover how they want to show up and speak up as a leader and empower them with the skills and confidence to communicate their best, authentic self to the world, so they can connect more meaningfully with their stakeholders and contribute with more impact and influence.
Behind The Scenes Communications was born.Catherine Hollyman
My PURPOSE is…
To empower current and future leaders to maximise their impact and contribution through effective, purposeful communication.
My MISSION is…
To equip you with the knowledge, skills and resources to communicate in a way that connects more meaningfully with your stakeholders, setting the stage for you to inform, inspire, educate, engage, excite, influence and persuade your teams, customers, peers and networks…and realise your potential as a leader.
My SERVICES are…
All designed with my purpose and mission in mind. Using my proven Connection Point Framework as the foundation of my coaching, workshops and consultancy programs, you learn how to communicate with clarity, credibility, compassion and consistency so you connect more meaningfully with your different audiences, at every interaction. In doing so, you build your presence as a leader and fulfil your potential to make a positive contribution and lasting impact on your team, customers, peers and network of stakeholders.
Let me explain.
All meaningful human connections – professional and personal – are founded on effective communication. Without it, we run the risk of being misinterpreted and misunderstood and that can cost time, money, resources, relationships and even our personal reputation.
As a leader, at any given time, you are working to influence and persuade your key stakeholders: employees, team members, peers, existing customers, potential customers, investors, suppliers, partners, business associates, shareholders, the board, the media, the government…the list goes on.
To do this, you are constantly trying to communicate different messages, to each different audience, in order to evoke a different response: inspiration, motivation, confirmation, engagement, agreement or advocacy.
Getting this right takes preparation, practice and perseverance. That’s why communication is referred to as a skill.
It is something we need to learn, practice, and master if we are to be successful at it. This starts with self-awareness.
We are constantly communicating something. The question is: are you communicating the right ‘something’…at the right time…in the right way…to reach your intended audience so they hear, interpret and understand you exactly as you had intended?
Is your communication purposeful? Is it intentional? Is it meaningful?
Through my coaching, workshops, and consulting I break communication down to its fundamental building blocks: thinking, writing, speaking, non-verbal and listening. I teach you the principles of each communication skill and how they can all come together to help you communicate your messages more effectively. Delivering the right message, at the right time and in the right way to successfully persuade whichever stakeholder you are addressing.
Using my proven Connection Point Framework, you learn how to consistently communicate with clarity, credibility and compassion so you connect more meaningfully with your different audiences, at every interaction. In doing so, you will build your leadership presence and fulfil your potential to make a positive and lasting impact on your team, customers, peers and networks.
Whether it is for an upcoming conference or speaking engagement, an internal presentation, a client meeting, a new business pitch, or simply to improve the impact of your day-to-day communication, I am ready and waiting Behind The Scenes to help you:
"If you’re looking for clear and effective communication skills training you simply can’t go past Catherine.”
Catherine, Managing Director, CDC Consulting Group
"This course gives you an armoury of communication skills and tools to go into battle with and not just survive, but thrive.
Rachael, Program Manager, Atlassian
"I was extremely impressed by Catherine’s professionalism, knowledge, authenticity and warmth. She was able to make what can be a challenging and complex skill, simple and inspiring. She really went way above the call of duty to deliver something of very high quality! Thank you again Catherine and I hope we can work together again at some stage."
Rachel O’Brien, Founder, Goddess in the Boardroom
"Catherine was always one step ahead at every turn. She guided me with presenting my talk, the visuals and even how to dress! I needed my hand held throughout the process and she was there to do so. Even down to the day of the presentation... I honestly think I would have pulled out if she hadn’t been a driving force!"
Mardi Barnes, Founder, ScoopSocial
"Catherine has terrific advice when it comes to creating and structuring content, editing flow and nailing down the narrative. She is an excellent coach – thoughtful, intelligent and fun to work with. I would recommend her highly to anyone looking to step up their presentation game."
Natasha Prasad, Regional General Manager, ClassPass Australia
"Catherine was a godsend in terms of helping me work out my key messages, structure my presentations, and feel as confident as possible in the delivery...which is exactly what I needed. Catherine has taught me a lot already, and next time I have a speaking gig I will definitely be reaching out to her."
Andrea Davey, General Manager & COO, Employment Office & Scout
"You have provided me with many actionable strategies that have helped me build on my communication skills and overall confidence. This is something that not only I have noticed but also my colleagues.To know others have noticed is a fantastic testament to the course you've developed."
"I can't think of a situation where I will not be applying my newfound knowledge of how my communication style can effect all my interactions with others. This is the most useful working tool I have ever been able to apply."
Penny Warneford, Director, Tango Communications