Purpose. Mission. Vision. Strategy. Culture. What’s the difference? There can be so much confusion around what these are that their benefit is significantly diluted. So let’s get some clarity. I’ll start with purpose. Purpose = why we exist Purpose was perhaps... 
To answer the question ‘what is purpose-led communication?’, we first need to explore the question of ‘why?’. Simon Sinek tells us that great leaders inspire action by starting with why. Why? Because people don’t buy, or buy into what you do;... 
Trust is the confidence and unwavering belief in the reliability, truthfulness and ability of an individual, collective or organisation. It’s like an invisible currency. As with all currencies, there are those with it and those without. For those who have earned... 
For communication to be effective, you first need to know what it is you’re trying to achieve. You need to ask why you’re communicating in the first place. What objective are you chasing? Yes, communication is the process of sharing information and ideas. But alone,... 