4 Communication Objectives You Need to Know

4 Communication Objectives You Need to Know

For communication to be effective, you first need to know what it is you’re trying to achieve. You need to ask why you’re communicating in the first place. What objective are you chasing? Yes, communication is the process of sharing information and ideas. But alone,...
Why leadership communication needs to be purposeful

Why leadership communication needs to be purposeful

Why communication needs to be purposeful I’m often told by leaders that they are “too busy” – they don’t have the time to communicate with their team and find it moves further and further down their to-do list, often giving way to “more business-critical”...