According to Edelman’s 2018 Global Trust Barometer Report, at just 45%, the level of trust in Australian business is the lowest it’s been since 2012.But what is trust; why is it so important to business and whose responsibility is it to cultivate?The importance of...
In their research over the last 30 years, leadership experts James Kouzes and Barry Posner have found that credibility is the number one reason people follow a leader. The Oxford English dictionary defines credibility as: “the quality of being trusted and...